Tabooze is a fun drinks business. The kind where you go if you want to party and remember the details afterwards.
Their mission is to help more people embrace the no regrets lifestyle by making a satisfying switch with non-alcoholic alternatives, resources and community to support the change.
Tabooze needed a fun new logo and brand overhaul to achieve the light, bright look they were after and could bring across to their website and in-person events. We analysed the alcohol free beverage market and determined that the successful players in the market uses the same visual cues as traditional alcohol brands, so our main challenges were to choose colours and a theme that they could flesh out as the brand grows.
The outcome was branding with a primary colourway, four secondary colourways which could be utilised for products and to match events, and a catalogue of brand applications which the Tabooze team could use as the brand expands.
