The final exhibition assets
Designtopia Pitch - Case Study
We were briefed with creating a branding and marketing pitch for the graduate student exhibition at Dessertopia. After brainstorming as a group, and completing group or independent market research, I based the theme after the Barbie Movie branding. The heavy dropshadows were iconic in 2023. This pitch won and the brand was further developed for the exhibition and promotions by our senior lecturer and our other design students then also used by the Sydney cohort.
